{"id":21322,"date":"2019-02-08T08:55:15","date_gmt":"2019-02-08T08:55:15","guid":{"rendered":"https:\/\/www.lorenzodanteferro.it\/en\/?page_id=21322"},"modified":"2019-08-29T17:13:38","modified_gmt":"2019-08-29T17:13:38","slug":"lorenzo-dante-ferro","status":"publish","type":"page","link":"https:\/\/www.lorenzodanteferro.it\/en\/lorenzo-dante-ferro\/","title":{"rendered":"Lorenzo Dante Ferro"},"content":{"rendered":"<section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1549900999428 top-space\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner  no-column-padding\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;21439&#8243; img_size=&#8221;full&#8221;]<\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1550764165167 wow fadeIn pofo-stretch-content pofo-stretch-row-container vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid  vc_custom_1549556140508\"><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth text-center md-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"text-medium-gray text-small margin-5px-bottom alt-font heading-style4  vc_custom_1563519730241  heading-1\"  style=\"font-size: 16px; line-height: 23px; color: #770000;\" data-fontsize=\"16px\" data-lineheight=\"23px\">A Messenger Of Cultural Values<\/div><h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block text-uppercase heading-style2  vc_custom_1564324096458  heading-2\"  style=\"font-weight: 300;\">Lorenzo Dante Ferro, The Master Perfumer<\/h5><div class=\" vc_custom_1563519831641 last-paragraph-no-margin\"><p style=\"text-align: justify;\">Perfumers are placed in a very special light just by number alone. Being one of less than a hundred members of this prestigious club, brings with it numerous social responsibilities and some important privileges. It is through the very nature of their human craft, developed carefully over several years of study and application, that young perfumers become capable of identifying and memorizing hundreds of natural raw materials coming from every remote part of the world. This training consists in knowing every aspect of every single ingredient: in some instances, from its cultivation to its harvest, from its transformation, to learning its exact time of evaporation. This knowledge is fundamental if one is to compose original fragrance formulations which are to be distinguished: be it by the quality of the raw materials selected or by the artistic hand that has woven them so beautifully together.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid  vc_custom_1549556208084\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22110&#8243; img_size=&#8221;full&#8221;]<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid  vc_custom_1549556140508\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\" vc_custom_1563520335072 last-paragraph-no-margin\"><p style=\"text-align: justify;\">Perfumery may be defined as a perfect fusion of Science with Art, one which must truly be mastered. It is a world where improvisation has no place. It is only after long years of experience, after thousands of trials and experiments, after years of work as a perfumer with the celebrated international creators and manufacturers of fine fragrances, that one has truly earned the privilege of the title Master Perfumer. It is a title earned from the success gained through untiring discipline, determination and not simply because it is a title taken on at one\u2019s whim or because it once was a hobby. Ours is a world where those that don the guise of perfumers, will sooner or later be readily identified as being out of place: for they have dared to impoverish an art so precious, so rare, whose knowledge has been passed down for centuries with the greatest of teachings and with the greatest of respect.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\" vc_custom_1563520035374 last-paragraph-no-margin\"><p style=\"text-align: justify;\">Master Perfumers compose numerous ingredients from both rich and poor nations, making it their personal quest to develop a fragrance creation which is beautiful and harmonic which will bond these two worlds: almost as part of a personal mission. It is at the moment they reach these heights, that perfumers become true ambassadors of the world: representing the hundreds of people who have painstakingly cultivated fields, gathered thousands of flowers and plants to extract into absolutes or distil into precious essential oils for Perfume is a labour of love which expresses the very essence of civilization. When one makes this consideration, the philosophy behind fine fragrance creation grows increasingly more important, for a bottle of perfume vibrates at a much higher frequency than a capriccio; it is a precious, living and expressive medium that contains the world.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid  vc_custom_1549556140508\"><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\" vc_custom_1563520097598 last-paragraph-no-margin\"><blockquote><p>\n<em>Lorenzo Dante Ferro is fortunate indeed to be one of these hundred Master Perfumers. Having rightfully earned his title, he is one of the very few independent creators and producers of fine fragrances for limited and exclusive distribution today. After acquiring extensive, international experience in the world\u2019s most important centers of fragrance creation: Zurich, Grasse, London, New York and Paris, he selected to step out on his own, breaking away from the corporate world of fragrance, to return to his origins.<\/em>\n<\/p><\/blockquote>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid  vc_custom_1549556208084\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;21442&#8243; img_size=&#8221;full&#8221;]<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid  vc_custom_1549556140508\"><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\" vc_custom_1567098812663 last-paragraph-no-margin\"><p style=\"text-align: justify;\">This difficult choice proved to be vital for the creation of perfumes of the finest quality, destined for niche markets which would rekindle the grand traditions of artistic, Italian fragrance creations. In <strong>1982<\/strong>, he founded his small, Italian artisan company and established his Creative Perfume Studio and production laboratories in two countryside villages in the northeast of Italy, between Venice and Trieste. This is a unique location, where Nature has remained true to herself and has proven to be fertile ground for inspiration throughout the years. In the past, its artesian wells, rivers and lush vegetation inspired poets (Ippolito Nievo), painters (Leonardo da Vinci) and writers (Ernest Hemingway, Elio Bartolini, Sergio Maldini).<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n","protected":false},"excerpt":{"rendered":"[vc_single_image image=\"21439\" img_size=\"full\"]A Messenger Of Cultural ValuesLorenzo Dante Ferro, The Master PerfumerPerfumers are placed in a very special light just by number alone. Being one of less than a hundred members of this prestigious club, brings with it numerous social responsibilities and some important privileges. It is through the very nature of their human craft, developed carefully over several years of study and application, that young perfumers become capable of identifying and memorizing hundreds of natural raw materials coming from every remote part of the world. This training consists in knowing every aspect of every single ingredient: in some instances, from its cultivation to its harvest, from its transformation, to learning its exact time of evaporation. This knowledge is fundamental if one is to compose original fragrance formulations which are to be distinguished: be it by the quality of the raw materials selected or by the artistic hand that has woven them so beautifully together. [vc_single_image image=\"22110\" img_size=\"full\"]Perfumery may be defined as a perfect fusion of Science with Art, one which must truly be mastered. It is a world where improvisation has no place. It is only after long years of experience, after thousands of trials and experiments, after years...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21322","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.lorenzodanteferro.it\/en\/wp-json\/wp\/v2\/pages\/21322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lorenzodanteferro.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lorenzodanteferro.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lorenzodanteferro.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lorenzodanteferro.it\/en\/wp-json\/wp\/v2\/comments?post=21322"}],"version-history":[{"count":26,"href":"https:\/\/www.lorenzodanteferro.it\/en\/wp-json\/wp\/v2\/pages\/21322\/revisions"}],"predecessor-version":[{"id":24464,"href":"https:\/\/www.lorenzodanteferro.it\/en\/wp-json\/wp\/v2\/pages\/21322\/revisions\/24464"}],"wp:attachment":[{"href":"https:\/\/www.lorenzodanteferro.it\/en\/wp-json\/wp\/v2\/media?parent=21322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}